If one of your business goals is to rank on Google searches, a one-page website won’t help achieve that goal. If your business will require a blog in the future or the number of products and services offered will increase, then going for a one-page website will not be a great choice. Therefore, it’s best to consider where your business will be in years to come. One major con of a one-page website is its limitation to scale. The second option is to increase the length of your page to accommodate your content. What would happen if a need to add more content to your one-page Squarespace website arises? There are two possible options you can go with First is to overcrowd the whole page if you want to avoid increasing the length of your page. While it may seem like a one-page website is a perfect option for any type of business, there’re disadvantages associated with it that should be considered. In the latter part, I will be showing you simple but effective one-page Squarespace websites you can learn from. Keeping your Squarespace one-page website simple should be one of your main goals. It gives visitors a clear sense of action and increases the rate of conversion. Sometimes, it’d seem like your website is answering every question as they pop up.ĭue to the simplicity of one-page websites, they are pretty straightforward and there’s room for only important information. If the structuring is done well, it gives a seamless user journey to your visitors. Visitors read through your website the way you want them to. A one-page website acts as a filter to remove nice but not important information you’d like to add thereby making you focus on what really matters. Traditional websites have a lot of pages and links that tend to distract users and sometimes, make them overlook the most important information.Īnother advantage you stand to gain is the filter-like nature of one-page websites. Research shows that a one-page website has a conversion rate of 37% when compared with multiple pages. A one-page website contains all the important information and buttons for visitors to take action. With a lot of things fighting for our attention, we tend to zone out whatever seems to waste time.
Visitors tend to interact better with your CTA buttons and stay longer on your site Not just that, we scroll through hundreds of social media posts daily, your website wouldn’t be an exception.Īlso, if the majority of your audience are mobile users or will access your website through social media, then it’s best to consider using a one-page website.ģ. And trust me, we don’t care to scroll because we’re used to scrolling and tapping to get things done.
With a one-page website, mobile users will only have to scroll through the one-page website to access information. Ever tried to order a product from Amazon using your mobile? Exactly! The navigation is harder to comprehend. (which is harder to comprehend especially if the website is content-heavy). A responsive one-page website will save mobile users from figuring out how the navigation menu of the website works. It’s also undeniable that there’s a geometric increase in the use of mobile phones and tablets across the globe. Research shows that over 71% of people in the USA access websites from their mobiles. Pros of having One Page Website 1.It’s Mobile Friendly
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